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The Relationship Between Corporate Social Responsibility and Marketing Performance

naaser sanobar; nasrin mehdi zade asl

Volume 19, Issue 59 , September 2009, , Pages 71-86

Abstract
  At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for ...  Read More